On August 29, 2006, I stated the following on Google’s APPs strategy and gave advice on what they needed to do. “Google needs to follow Microsoft’s lead in offering its own premium services for a fee to add another dimension to its ad based revenue model. Google has indicated that it will indeed release a [...]

Google’s recent announcement to start offering an integrated basket of its existing services (Gmail, Google Talk, Google Calendar, and Google Page Creator) for free is the next logical step in its strategy to challenge Microsoft in its traditional stronghold. With this move, Google is aiming to get small businesses, non profit organizations, and universities as [...]